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Verve Retail Media

SENSOR_ADVERTIMA

SENSOR_ADVERTIMA is a vendor-specific demographic sensor. A device declares it when its audience detection is provided by Advertima. The seg parameter and its grammar are the same as for any demographic sensor; what differs is how the exchange interprets the segment ids.

Interpretation

Section titled “Interpretation”

On a SENSOR_ADVERTIMA device, seg carries Advertima’s own segment ids. The exchange maps them to the canonical IAB Audience Taxonomy 1.1 before selection runs, so the resulting targeting is equivalent to a SENSOR_DEMOGRAPHICS device — the player does not send IAB ids directly.

Everything else is unchanged:

  • The seg grammar (profiles, .-joined segments, ;-separated profiles, :<count>) is identical.
  • Values are online-only and follow the shared rules under When signals apply.
  • The value is validated in full before selection; an unknown or unsupported segment for this vendor is rejected (400).

A device must declare SENSOR_ADVERTIMA (see Sensors) for its seg values to be read with Advertima’s mapping. On a device without a demographic sensor, seg is rejected (400).

dvactid

Section titled “dvactid”

dvactid is an opaque sensor activation id issued by the Advertima sensor. It is specific to SENSOR_ADVERTIMA: only devices with this sensor produce one. The player relays it on the /v1alpha2/ads request, where the exchange captures it and attributes that ad’s events to the activation automatically — it is not sent on fires (see Reporting exposure).

GET /v1alpha2/ads?playerid=screen-01&key=retailer-acme&seg=…&dvactid=act-7XK HTTP/1.1

MUST

  • Send dvactid on /ads (not on fires) whenever the sensor has given the player one.

MUST NOT

  • Mint or modify dvactid — relay the value the sensor produced, verbatim.
  • Send dvactid on /ads when offline=true (rejected 400).